mma system business handbook IFMMA Board of Directors Official Sponsor RevGear jiu jitsu magazine mma for kids mma for kids david dunn with chuck norris IFMMA convention

World Class MMA for Instructors

The MMA Curriculum a complete program designed specifically for the traditional martial arts instructor. It is a comprehensive white belt to black belt mixed martial arts system spanning four DVD’s. This system has a beginning, middle, and end and is filled with 260 proven techniques. It offers a wealth of business solutions to improve retention rates, increase student counts, and raise your monthly deposits. These solutions have been proven at Mr. Dunn’s highly successful Southern California Fight Academies.

Quit wishing you had mixed martial arts classes at your school and become a mixed martial artist today! There has never been a better time to teach MMA. Everyone knows it is full of energy and excitement and that means revenue for you.


Board of Directors >>

Master David Dunn

David Dunn has spent his entire adult life training, teaching and competing in
the martial arts. Master Dunn is one of the earliest MMA practitioners and
instructors in California and built his successful Fight Academies from the
ground up by being a true innovator. His credentials include:

  • Study of Brazilian Jiu-Jitsu under the instruction of Abu Dhabi champion and
    legend, Jean Jacques Machado, obtaining Black Belt in 2004.
  • 4th Degree Black Belt in the art of Chun Kuk Do (Chuck Norris, Grandmaster)
  • 2nd Degree Black Belt in George Dillman Int'l Karate.
  • 2nd Degree Black Belt in JJ Machado Brazilian Jiu-Jitsu.
  • Top 10 finisher 2009 West Coast Abu Dhabi trials.
  • 2007 and 2009 Won the prestigious
    IBJJF No-Gi World Championships in his division.
  • Undefeated in 3 MMA fights.
  • B.A. Business, 1989, Spring Arbor University
  • In 2004 Mr. Dunn co-wrote, co-produced and played the
    lead role in the first ever MMA Movie, “No Rules.”
  • Acknowledged in Randy Couture's biography.
  • The Fight Academy schools continue to be voted number 1
    and have over 400 active members.
  • Fight Academy Canyon Country is home to the “SCV Fight Night”
    MMA fight show. It is known as Southern California’s best MMA event.

"Big" John McCarthy >>

"Big John McCarthy"

  • Mixed Martial Arts Referee (1993- Present)
  • Refereed thousands of bouts worldwide, including hundreds of Ultimate Fighting Championship (UFC) main event fights from UFC 2 (Dec. 1994) up to UFC 77 (Oct. 2007)
  • Refereed for K-1 (Japan), Strikeforce, Affliction and many others
  • Has been a licensed referee in over 20 States/Provinces including California, Utah, Ohio, River Cree (Canada), Sydney (Australia) and many others
  • Licensed judge in California
  • Boxing Referee (2009- Present)
  • MMA Referee Instructor for Association of Boxing Commissions (2008-Present)
  • Drafted curriculum and testing system for Certified Officials for Mixed Martial Arts National Development (COMMAND)
  • Countless TV and Movie appearances.
  • Awarded 2007 commendation by Senator James Battin for his “career accomplishments” in MMA, “for the work he has done to increase the safety, visibility, and importance of mixed martial arts”
  • Awarded 2007 proclamation by the California State Athletic Commission for his “dedication and commitment to other officials in helping developing their skills and concern for athletes”
  • Awarded Brazilian jiu-jitsu black belt in 2006
  • Inducted Masters Hall of Fame in 2006 for his “outstanding achievements in the martial arts”
  • First-ever recipient of the 2008 World MMA Awards’ Lifetime Achievement accolade, voted on by the sport’s most prestigious journalists
  • For more info visit: http://www.bjmuta.com/big-john/

Dr. Reggie Cochran >>

Dr. Reggie Cochran

Dr. Reggie Cochran, Ph.D. DCH CPMA DD, is the Project Coordinator for Chuck & Gena Norris. Dr. Reg is an internationally known Consultant, Coach, Speaker, Author & Martial Artist. Reg has co-authored books with Bill Gates, Donald Trump, Brian Tracy, Dr. Wayne Dyer, Deepak Chopra, to name a few. His personal clients read like an international who's who directory filled with actors, entertainers, athletes and business professionals.

Reggie began his martial arts training in 1974 and earned his first Black Belt in 1977. Today he is a retired World Champion martial artist and earned an 8th Degree Black Belt from Chuck & Aaron Norris, 9th Degree Black Belt from Dr. Ted Gambordella, Brown Belt ranking in Brazilian Jiu Jitsu from Action Star - Martial Arts Master Richard Norton.

He is on the Board of Directors of the United Fighting Arts Federation. He is also on the Board of Directors of the International Federation Of Mixed Martial Artist with Big John Mccarthy & David Dunn. He is a multi time martial arts Hall Of Fame member, Chuck Norris Man of The Year & recipient of the first Howard Jackson Memorial Award.

Dr. Reg is also the Founder of Mentors Club, an online private members only site to help everyone achieve greater personal & business success thru the Mentors Club Mission, Membership, Money programs & systems. He is also involved in helping non profit foundations achieve their goals with new and refreshing fundraising ideas that also benefit the donors as well as the charities & their causes.


Curriculum >>

Curriculum: Complete Training, White belt to Black

The MMA Curriculum DVD's are the first of their kind to be designed specifically for instructors. Each technique is taught in a detailed methodical manner and filmed in multiple angles. The 4 DVD's are organized by belt rank and each DVD has techniques sorted into three categories: Standing, The Clinch and Ground. When watched chronologically, the techniques build upon each other. The following are some sample techniques taken from the Blue and Purple Belt DVD's.

Standing Example

Striking drill.

Clinch Example

Breaking a body lock.

Ground Example

Triangle.


Business Support >>

Business Program: Supporting the Way to Success

The MMA Curriculum includes:

  • IFMMA's white belt to black belt MMA curriculum on 4 DVD’s
  • Manual with “The MMA system” 260 techniques by belt rank
  • E-Mail support to answer any and all of your business and technical questions
  • Methods of implementing The MMA Curriculum into your school
  • 200 plus proven ways to market your MMA school
  • Online and offline social networking
  • Recommended school polices and procedures
  • 10 things you should know about children that you probably don’t
  • Age differentiation advice
  • Sample classes
  • Positions of the game worksheet for your students
  • Weekly worksheet and recommendations for the business owner
  • Keys to selling:
    • Getting an appointment
    • How to take a phone up
    • How to deal with a walk in customer
    • Key words which will help set up the close and put the selling in their court
    • How to get a commitment from your buyer (a contract)
    • Closing the sale
    • Essential Tell us about you worksheets
    • The follow up
  • Certificate of membership and authorization to teach “The MMA System”
  • Access to the International Federation of Mixed Martial Artists (IFMMA)
  • Rank patches and certifications
  • Use of “The MMA System” logo
  • And much more...

Special Promotion >>

LIMITED TIME OFFER

Testimonials:

  • "David Dunn has a skill set on the mat and in the office that will make any Pro stop and listen"
    Herb Dean
    MMA Referee
  • "David Dunn stands alone in respect to the business of the martial arts that's why he is number one on my speed dial"
    Kru Ken Rose
    NFL Pro-bowler/School Owner
  • "David Dunn is my 2nd Degree Black Belt student and taught me how to make money as a school owner"
    Jean Jacques Machado
    Abu Dhabi Champion/Martial Arts Legend
  • "David Dunn is one of the best kept secrets in the martial arts both as a competitor and as a school owner"
    Dr. Reggie Cochran
    Entrepreneur/8th Dan Black Belt
  • "My son has been a student of David Dunn's system for the past 4 years. He moves like the pro's on TV and he's only 8 years old"
    Jen Cohen
    MMA System Parent
  • "David Dunn wrote the book on how to make money in the martial arts. I watched him go from 900 square feet, to 2000 square feet, to his own shopping center in four years. Wow."
    Matt Baker Bakersfield BJJ
  • "David Dunn has coached and cornered me in 14 Pro MMA fights and I am the TFA 145lb. belt holder"
    Jeff Martin
    The MMA System Student/Professional MMA Fighter

For the first one hundred buyers, we are offering exclusive Founder memberships to the International Federation of Mixed Martial Artists. You will be provided with a unique membership number to the organization as well as the amazing MMA 4 DVD Curriculum and MMA Business Handbook.

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